For readers who have traveled overseas, coming across certain American franchises may be a welcome reminder of home. Brands like Starbucks or McDonald's seem to have a ubiquitous world presence.
Indeed, franchising can now be found in over 160 countries, involving more than 70 business sectors. Many U.S. franchisors recognize the new opportunity that international franchising might provide, and consequently have turned to international franchise attorneys to understand the legal mechanism for launching their expansion. That process may require the franchisor to obtain a master license, as well as an understanding of the law of the foreign nation where the franchise will be located.